Systematic Innovation

The unique potential of innovations is undisputed. Innovations should not only serve to improve the service offering – they must also increase earnings in the long term, i.e. be profitable. Thus, innovation management must also aim for exploitable results. In order to achieve this, INVENSITY has developed a specialised approach that enables a systematic and efficient approach to innovation.

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Volker Lippitz
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Requirements Guided Innovation

Any innovation can only be as good as the idea that underlies it. Therefore, it is more important to create high quality ideas than just many ideas. Targeted and systematic idea generation techniques in particular offer great potential here. They limit the huge field of possibilities to such an extent that the limited resources are directed to the promising directions. Typical thinking blocks and well-trodden paths are thus avoided. The positive side effect: Much fewer resources are required for idea generation and evaluation, since the time-consuming process of filtering out the really good ideas from a mountain of idea waste is no longer necessary.

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Risk-minimised innovation management

RIMINO – Risk-minimized innovation management is a method developed by INVENSITY to systematically reduce innovation risks.

While systematic risk management has long been standard in other areas, none has been found for innovations so far. This is all the more astonishing since about 2/3 of all innovation projects fail. Considering that on average about 50% of the R&D budget is invested in innovations, almost 1/3 of all R&D expenditure is lost. If the success rate of innovations is increased even slightly, this results in a large financial potential.

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Innovation KPI

Key figures make it possible to determine whether innovation efforts have had a positive effect. This means that only those efforts that have actually added value can be followed up. Money is freed up that can be used for other innovation topics.

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