INVENSITY advises Beat Group, a leading B2B content distributor, on the acquisition of dig dis! with Commercial and Technology Due Diligence

July 8, 2025 – Reading time: 3 minutes

• The Beat Group has acquired 100% of the shares in Music Mail Tonträger GmbH (MMT), based in Stuttgart
• MMT operates under the dig dis! brand, one of the leading platforms for digital music distribution, with a strong focus on independent labels, particularly in the electronic music (EDM) segment
• Technology and management consultancy INVENSITY provided commercial & technical due diligence

Wiesbaden/Munich, July 8, 2025 – The technology and management consultancy INVENSITY GmbH advises Beat Group, backed by a group of investors advised by Rigeto, on the acquisition of 100% of the shares in Music Mail Tonträger GmbH (MMT). With its brands FEIYR, Nova MD, and now also dig dis!, the Beat Group is among Europe’s leading B2B distributors for digital and physical content. While FEIYR is specifically tailored to the needs of individual artists and self-publishers, dig dis! focuses on the professional requirements of structured music labels.

INVENSITY conducted both Commercial Due Diligence (CDD) and Technology & Product Due Diligence (TechDD) as part of the transaction. The commercial workstream focused on analyzing dig dis!’s market positioning, competitive landscape, customer base, and revenue scalability, particularly within the fast-evolving segment of independent digital music distribution. The technology & product due diligence assessed the architecture, maintainability, and scalability of dig dis!’s proprietary cloud-based distribution platform, including its integration capabilities, automation level, and readiness to support continued growth and innovation.

Through the merger, the Beat Group strategically expands its service portfolio, now covering the entire spectrum of independent music distribution – from individual artists to established labels. The group also emerges as one of the leading distributors in the DACH region, backed by scalable technology, a broad customer base, and strong operational efficiency.

«This transaction strikes a strong chord in the independent music ecosystem. It’s a well-aligned strategic move that combines technology, reach, and passion for music — setting the stage for sustainable growth and innovation.», says Matthias Welge, Head of Investor Support at INVENSITY.

The commercial and technical advisory at INVENSITY was conducted by:

• Matthias Welge (Head of Investor Support, Lead)
• Paul Winkelkötter (Consultant, Commercial)
• Vittorio Rosario (Consultant, Commercial)
• Simon Hofmann (Principal Consultant, Technical)
• Kai Hardy (Principal Consultant, Technical)

Rigeto invests private wealth from entrepreneurs and entrepreneurial families, pursuing a long-term investment approach to develop and enhance the value of the companies it supports. The focus of its investment activities is on established medium-sized companies in the DACH region that have a viable business model and are profitable. The most common investment occasions include company succession, strategic realignment, corporate carve-out, and growth financing. For companies in these situations, Rigeto proves to be a strong and reliable partner, bringing not only the necessary capital but also the requisite experience in advancing mid-sized companies.

Visit Rigeto’s website to learn more.

The Beat Group, with its brands FEIYR, Nova MD, and dig dis!, is a leading company in the field of digital and physical distribution of music and books. Based in Vachendorf, the group specializes in marketing and distribution through its cloud-based platform «FEIYR». The FEIYR platform is among the leading digital distribution platforms in Europe and enables approximately 100,000 artists and authors with about 1 million titles to access over 100 streaming portals, including Spotify, YouTube, Apple Music, and Amazon. NMD extends the offering with services in logistics and digital & social media marketing for self-publishing authors. The management team, consisting of Christian Nowak and Barbara Schuhböck, along with the support of Rigeto Unternehmerkapital, shapes the future development of the group.

Visit FEIYR’s, Nova MD’s and digi dis!’ websites to learn more.

INVENSITY is a technology and management consultancy with an international scope. It runs offices in Hamburg, Düsseldorf, Wiesbaden, Stuttgart, Munich, Detroit (USA), Barcelona (Spain) and Manila (Philippines). Investor Support Practice advises buyers and sellers on international M&A activities of companies with key competencies in innovative technology solutions. The focus is on commercial, operational, technical and IT due diligence for the following industries:

• Software / IT
• Automation / Robotics
• Clean / Climate Tech
• Electronics and Semiconductor
• Automotive and Transportation
• Medical Devices

INVENSITY GmbH, Mainzer Str. 19, 65185 Wiesbaden, Deutschland, Tel. +49(0) 0611 504 754 0,
E-Mail: info@invensity.com, Web: www.invensity.com

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