INVENSITY advises Rigeto on the acquisition of Dance All Day (DAD) and Nova MD (NMD)

May 6, 2024 – Reading time: 4 minutes

  • Investors advised by Rigeto enter technology based B2B content distribution with the acquisition of Beat Group consisting of Dance All Day and Nova MD
  • The Beat Group is a leader in digital and physical distribution of music and books across Europe and leverages its cloud based «feiyr» platform to provide access to over 100 streaming services and offers extensive logistics and marketing support to over 100,000 artists and authors
  • Technology and management consultancy INVENSITY provided commercial & technical due diligence

Wiesbaden/Munich, May 6, 2024 – The technology and management consultancy INVENSITY GmbH advised Rigeto-Investors on the acquisition of a majority stake in the Beat Group, consisting of Dance All Day Musicvertriebs GmbH (DAD) and Nova MD GmbH (NMD). The Beat Group specializes in the digital and physical distribution of music and books and is poised for further growth through this transaction. INVENSITY conducted a comprehensive commercial and technical due diligence of the market and competitive environment, as well as a of the technological infrastructure of the cloud-based platform «feiyr,» which is the central pillar in the group’s digital distribution network.

The transaction marks a significant step for the Beat Group, which distributes both digital and physical content through its innovative platforms. DAD enables digital distribution of music, eBooks, and audiobooks through its Feiyr platform and, as one of Europe’s leading digital distribution platforms, provides access to over 100 streaming portals, including Spotify, YouTube, Apple Music, and Amazon, primarily focusing on supporting independent artists in the «long-tail» segment. Concurrently, NMD offers a range of services for authors in printed books, from listing and access to trade (wholesale, online, and brick-and-mortar retail) to logistics and digital and social media marketing. NMD has established itself as a pioneer for self-publishing authors, whose works often become Spiegel bestsellers.

Through this strategic positioning the Beat Group successfully responds to the increasing demand for more flexible, artist-oriented publishing and marketing strategies. The increased migration of artists and authors to platforms like feiyr, which, from the artists’ point of view offer more attractive conditions as well as creative freedom, reflects a significant trend in the media distribution landscape.

With the support of Rigeto Unternehmerkapital, the Beat Group is well positioned to accelerate its growth trajectory and advance the development of its services. Special attention is being given to further enhancing the feiyr platform in terms of functionality and service offerings as well as the expansion of sales and online marketing activities. The management, strengthened by Barbara Schuhböck alongside Armin Wirth who laid the foundation for the Beat Group in 2001, views the collaboration with Rigeto as a significant opportunity to further strengthen and expand the market position of the Beat Group.

“This partnership is like a well-composed symphony – it brings out the best of DAD and NMD, combining the strengths to perform a masterpiece that will captivate the world of music and books”, says Matthias Welge, Head of Investor Support at INVENSITY.

The commercial and technical advisory at INVENSITY was conducted by:

  • Matthias Welge (Head of Investor Support, Lead)
  • Daniel Meyn (Principal Consultant, Commercial)
  • Kai Hardy (Principal Consultant, Technical)
  • Paul Winkelkötter (Associate Consultant, Commercial)
  • Leon Klug (Associate Consultant, Commercial)

About Rigeto Unternehmerkapital

Rigeto invests private wealth from entrepreneurs and entrepreneurial families, pursuing a long-term investment approach to develop and enhance the value of the companies it supports. The focus of its investment activities is on established medium-sized companies in the DACH region that have a viable business model and are profitable. The most common investment occasions include company succession, strategic realignment, corporate carve-out, and growth financing. For companies in these situations, Rigeto proves to be a strong and reliable partner, bringing not only the necessary capital but also the requisite experience in advancing mid-sized companies.

Visit Rigeto’s website to learn more.

About the Beat Group

The Beat Group, consisting of Dance All Day Musicvertriebs GmbH (DAD) and Nova MD GmbH (NMD), is a leading company in the field of digital and physical distribution of music and books. Based in Vachendorf, the group specializes in marketing and distribution through its cloud-based platform «feiyr.» The feiyr platform is among the leading digital distribution platforms in Europe and enables approximately 100,000 artists and authors with about 1 million titles to access over 100 streaming portals, including Spotify, YouTube, Apple Music, and Amazon. NMD extends the offering with services in logistics and digital & social media marketing for self-publishing authors. The management team, consisting of Armin Wirth and Barbara Schuhböck, along with the support of Rigeto Unternehmerkapital, shapes the future development of the group.

Visit Dance All Day Musicvertriebs GmbH and Nova MD GmbH to learn more.


INVENSITY is a technology and management consultancy with an international scope. It runs offices in Hamburg, Düsseldorf, Wiesbaden, Stuttgart, Munich, Detroit (USA), Barcelona (Spain) and Manila (Philippines). Investor Support Practice advises buyers and sellers on international M&A activities of companies with key competencies in innovative technology solutions. The focus is on commercial, operational, technical and IT due diligence for the following industries:

  • Software / IT
  • Automation / Robotics
  • Clean / Climate Tech
  • Electronics and Semiconductor
  • Automotive and Transportation
  • Medical Devices
  • Optics

Further Information

INVENSITY GmbH, Mainzer Str. 19, 65185 Wiesbaden, Deutschland, Tel. +49(0) 0611 504 754 0,
E-Mail:, Web:

Press Contact


  • Matthias Welge

    Head of CoE Mergers & Acquisitions

  • Kai Hardy

    Principal Consultant

  • Daniel Meyn

    Principal Consultant

  • Paul Winkelkoetter

    Associate Consultant

  • Leon Klug

    Associate Consultant

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