“Talent shows in the plan, art in the execution.”

INVENSITY consultants carry out technically-sound market research. Hardly any company nowadays decides to develop products without first carrying out thorough market research. But how should a company have gained the knowhow to be able to assess whether the product to be developed has sufficient market potential in the new market? For complex products, there is also the added problem of having to convince potential customers of the company’s technical expertise. A “not-routine-blinded view” of the situation can also produce further insights.
INVENSITY consultants carry out this technical market research, benefitting from their cross-industrial expertise and network. Market research can be divided into 5 different steps:

1. Problem formulation

• What is the clear aim of the market research (e.g. making decisions or problem-solving)?
• What is the target group for market research?

1. Structure of market research

• What knowledge does already exist?
• What are the key questions?
• How complex is the subject?
• Can hypotheses be used?

1. Data collection and preparation

• Can existing investigations be used?
• What must be measured?
• Where do the data sources come from?

1. Data analysis and interpretation

• Existing data is analyzed and interpreted in a team

1. Compilation of the market research report

• The cycle ends with the question of whether point 1 was adequately fulfilled or not.

INVENSITY enables you to make important, strategic management decisions in a well-founded manner and view them from an objective perspective. In this, capitalize in particular on our consultants’ technical expertise. Thanks to its excellent contacts in a wide range of industries, INVENSITY is able to also preprocess complex technical issues for you. INVENSITY will be happy to translate the findings into a business plan for you.