Ideas are the precursor to innovation
Each innovation can only be as good as the idea behind it. This is why it is more important to generate high-quality ideas than simply a large number of ideas. Targeted and systematic idea generation techniques offer particularly great potential here. They narrow down the vast field of possibilities to such an extent that the limited resources can be directed towards the promising directions. Typical mental blocks and well-worn paths are thus avoided. The positive side-effect: fewer resources are needed for idea generation and evaluation, as the time-consuming task of filtering out the really good ideas from the mountain of poor ones is no longer necessary.
INVENSITY has developed the RGI method to generate high-quality ideas more efficiently
Among creativity methods, requirements-guided innovation as a method is unique. The systematic innovation CoE has developed this method as many clients expressed a desire to develop good ideas in less time and with less effort than before. A typical creativity workshop becomes expensive when an interdisciplinary team produces ideas with several experts on a daily basis. This is coupled with a multi-level and time-consuming filter stage and the post-processing of several hundred ideas.
RGI is able to produce the same number of high-quality ideas with fewer people. As high-quality ideas are generated almost exclusively, the time-consuming process of re-sorting becomes obsolete, resulting in a clear time benefit in addition to the saved resources.
INVENSITY has successfully combined its expertise in requirements management with that of innovation management to create the innovative RGI method.
Previous creativity techniques have worked in a primarily intuitive and divergent manner. Until now no systematic, convergent method for generating ideas did exist.
The method centers on systematically varying product requirements in such a way that new requirements are created which have not yet been fulfilled. In this way, completely new requirements are created which lead to innovative products. By only varying the major elements of a product, namely its requirements, it is ensured that significantly fewer poor ideas are generated. The RGI method offers great potential, particularly for areas in which a large number of ideas frequently need to be generated or which are reliant on push innovations (i.e. future needs in the market must be anticipated or shaped).